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Jordan's Bed Linen Range: A Step Too Far?

Wed, 30/07/2008 - 12:30 by PopSugarUK
5,294 Views - 12 comments

Jordan/Katie Price launched her bed linen range at Matalan in Milton Keynes yesterday. Yes, you read right — a bed linen range. Now I'm all in favour of taking advantage of your opportunities, and I'm a big fan of Kate's, but even I can't help thinking this is a bit much. The autobiographies (plural), novels, music album, perfume, underwear, cosmetics, children's books and even her new clothing line for horse riders are all part and parcel of the kind of celebrity branding to which we've grown accustomed, but bedding? I'd love to know what you think, so tell me: with her new bed linen range, is Kate taking merchandising a step too far?

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12 Comments Add a Comment

  • hailebop's picture
    hailebop
    5

    Whilst the whole thing has an air of the ridiculousness about it, I have to say that celebrity endorsed bedding makes more sense then riding clothes - surely horse-riding merchandise-buying Jordan fans is a bit of a minority group to aim a product at?

    17 weeks 4 days ago Report Comment
  • ashleighlvsjonny's picture
    ashleighlvsjonny
    7

    I say good for her. after the life she faced it's good to see her stand on her own too feet she should be proud of who she is. the bed lien is lovely. keep the good work up katie and dnt let jelous people put you down

    14 weeks 3 days ago Report Comment
  • janrollo's picture
    janrollo
    8

    think her n pete's brilliant... more stuff plz katie... playboty does it! you go girl...

    10 weeks 3 days ago Report Comment
  • Nikki baby03's picture
    Nikki baby03
    9

    I say good for her, People seem to think that she can't do these things but why not there is no law against celebs doing things so because shes got a few books out, an underwear range, purfume,a few kids books and clothes for horses range that she cant have a bedding range to at least shes doing something good, she could be making tacky calenders for men, i think that she should be given a chance to do what she enjoys and that is bringing stuff out for her fans to have, I think that Katie is brill and i can't wait to get some of her bedding range i think it's really nice.

    8 weeks 2 days ago Report Comment
  • 0037sammie's picture
    0037sammie
    10

    Get rid of her! So god damned sick of all the crap she comes out with....

    7 weeks 2 days ago Report Comment
  • gabitzgabitz's picture
    gabitzgabitz
    11

    those bed linens are just wrong wrong wrong!!

    i don't think even 13 year old girls would want that on their beds

    6 weeks 2 days ago Report Comment
  • RosaFeuille's picture
    RosaFeuille
    12

    it was a step too far when she designed clothing for horse riding..come on how many people really ride horses, as supposed to a regular clothing line..but bed linens are cute, and not as weird as say writing a childrens book.

    5 weeks 4 days ago Report Comment

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